Target audience

After doing a pitch to my Media class about my ideas for my regional magazine and showing them my drafts, I have been given constructive criticism on how to improve my idea.

For my front page, I have been told that if I really want to appeal to an audience of 16 to 25 year olds, then I must carefully choose the pictures on my front page:pictures of Brindley Place and a road sign will not appeal to 16 year olds. Also, the different subjects found within my magazine at the bottom of the front page are not specifically aimed at this young, small genre. "Arts and culture" especially will not appeal to young people. Nonetheless, as a response to this feed back, I have decided to broaden my demographic. This is because some features within my magazine, for example: an interview with the manager of Pop World, do not actually make sense when advertised to 16 and 17 year olds. But, also, I love the idea of including Arts and Culture within my magazine, so if I change the demographic to 18-45, even though it is broad, for a regional area, this demographic will enable me to keep all of the current content in my magazine.

Also, the feedback about the contents page was that it apparently looks like "a menu". The titles aren't bold enough so the readers won't be able to easily navigate around the contents page. This means that I must make the titles i.e. "Fashion and Beauty" much larger and brighter so that the different sections stick out to the reader. I was also told that my further use of a collage on the contents page in the top right corner cannot work, I must spread the images around the page e.g. my pictures on fashion must be in the section of fashion, and my pictures of Brindley Place must be in the section of "Nightlife and Entertainment". I was also told to maybe use a black background for my contents page as this helps with colour and contrasts.

For my advertisement, I have been told that if I stick to the idea of a food/restaurant advertisement, then I must include a voucher, or another way for a discount - then this advertisement can work. But now that the demographic has been broadened, maybe think about whether an "American Diner" is the kind of place.

For my article about Pop World, maybe use a large "P" in the background of the article, creating symbiosis with the title. They also said do not particularly focus on the idea of "Pop World's Birthday", but more so a general chit chat about the club and what's coming up.

I am going to take into account all of this feedback and use it in my magazine.