Tuesday, 10 November 2015

Drafting and planning

I have began to draft my advertisement which is of a new American Diner.
Here is the advert:

I have ensured that I use typical American colours, blue, white and red! They look really effective and work well with one another. I have also included stereotypical American food, a piece of fried chicken, a hamburger and a milkshake. My choice of font is a 1920's style called "Invite Engraved SF", this looks great because immediately, even without seeing the word "American" the reader will know that it is something to do with America. Nonetheless, on an advertisement I think it is appropriate to offer some sort of discount and the most likely customers will be students, but also families with young children, so this will work well as adults of all ages will see this advertisement because the demographic of my magazine is between 18 and 45. Therefore this is an appropriate advertisement. It is important that I included the social networking logos to show that you can find this restaurant and the latest offers on other platforms, but it also makes my magazine as a whole seem more interactive with the readers. 
I got my inspiration for this advertisement from Google Images
When I searched "American Diner Advertisements" - 
This inspired my colour scheme. (Blue, white and red). But by having another look at this I am finding new ways to advertise my new restaurant.

It is important for me to remember that this is only a first draft, therefore I can do another pitch to my media class as a form of target audience research and find out how to design this advertisement to appeal to the readers in my magazine. 

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