Drafting and planning

I have been working on my American Diner advertisement.

This was my first draft:

And this is my second, improved draft:

You can immediately see that this is the improved version. Everything on the page looks like it has a better layout. This is evident because I have got rid of the other two pictures, simply keeping the milkshake, it looks much more simplistic and eye catching. Additionally, I have used a black outline on the title "American Diner And Bar", it looks more effective and stands out more, without the red piercing your eyes. Also, I didn't think the dark blue looked very effective, so I have got rid of that colour, (as I already have another shade of blue in the background) and incorporated the colour black instead. The black works better. I think I have been successful including the opening times in my magazine. By saying "open 24 hours", my target audience will get the "WOW" factor, and will really want to visit, not restricted by time. Also, an offer by saying "Students and families receive a whopping 20% off" will also attract their attention. The way I have used informal language makes my restaurant seem more welcoming, so students and families won't be intimidated by words like "whopping" and "authentic". I like the way I have used the checkered black and white images, this looks effective because this is usually what the floor in an American diner looks like. Nonetheless, I have included the most important factor, THE ADDRESS. However to improve I could add in, "find us on Selly Oak high street", and also add in the social networking logos to show that my restaurant can be found on other platforms. I am very pleased with this draft.