Research and planning

Of course with any interview within an article, there is a short summary at the top.

I have been researching "articles about the best places to go in Birmingham", and found a link to the "Telegraph" website...
http://www.telegraph.co.uk/travel/destination/147282/A-weekend-break-in...-Birmingham.html

I have found this website really helpful because it gives a fantastic opening paragraph about Bham...

Few would claim Birmingham is an easy place to love. Post-War, it became one of Britain’s most egregious examples of town planners’ mania for concrete. A series of ambitious makeovers since the 1980s may have breathed new economic life into the city centre, but its reputation at home remains stubbornly drab – and unfairly so.

Something of a cultural revolution has taken place in the city. It now has four Michelin star restaurants – “four more than Manchester”, as one local chef pointed out – and more than any English city outside London. There’s a world-class symphony orchestra and ballet, and new pride in its pivotal role in the world’s industrial heritage, most notably in the opening last month of a fascinating, quirky museum dedicated to a coffin fittings works (yes, really).

The reinvention is continuing as the once dire New Street Station emerges from a £750m revamp, clad in gleaming stainless steel and lined with glistening new outlets, including England’s largest John Lewis beyond Oxford Street. It will be finished next autumn, but for visitors this month there's the city’s excellent German Christmas market (until December 22) - the biggest outside Germany. Its popularity is one sign that affection for the city may be coming a little easier these days.

In my article, I will clearly not include all of this... It would be too much and the reader would die of boredom! But I think taking the key bits out and making it into a short, exciting opening, I can really appeal to the readers!

I.e.

"Few would claim Birmingham is an easy place to love. There's something of a cultural revolution that has taken place in the city. It now has four Michelin star restaurants – “four more than Manchester”, a world-class symphony orchestra and ballet, and new pride in its pivotal role in the world’s industrial heritage. The reinvention of the city is continuing as the quirky new New Street Station emerges and holds England’s largest John Lewis beyond Oxford Street. #Insight catches up with "Name" about where the best places to go in Brum are hiding..."

What makes this opener great is the fact it allows the reader to understand what Birmingham has to offer, and makes it seem so full of energy, and a brilliant place to live or visit. I'd like to give this aura of excitement off in my article.