Tuesday, 17 November 2015

Research into similar products

Now that I have changed my idea. I have began looking at different lipstick advertisements on Google Images.
I think a lipstick advertisement is a good idea as makeup is a big part of the lives of females, especially females in the age range I am featuring in my magazine 18-45.
It was helpful looking at these images:


I love the way 2/3 of these advertisements make direct more of address! I feel very engaged and welcomed by the advertisement. Their hair colours and skin tones really match the shade of lipstick they are wearing. I like the way the third model has the same colour nails as lipstick I think this looks great and creates a colour consistency. 
I also like the way that the lipstick has been positioned in the bottom right on the advertisements, this looks really effective and assures the reader that it is a lipstick advert. However, I also like the top advert because the model looks really chic and stylish! I'd like to give this impression out in my magazine. 
I like how each magazine uses a close up or medium close up of the models, really focusing on their facial expressions and especially their lips! I will use these ideas when constructing my advertisement.

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