Drafting and planning/Target audience

After taking the advice on board,

I edited the billboard in PagePlus so that I could move the font around and change the colours.

Therefore, I have moved "Birmingham" up, yet I haven't changed the colour because #Insight is the only text that I would like to have real dominance and be the focal point of the billboard, yet when "Birmingham" is edited to this colour, it doesn't give it any real power.

I have resized the selling line "The best guide to the best time in Brum" (enlarged it) and left "Brum" a line on it's own. This will make it really stand out and metaphorically and physically help it to be the central word for my billboard.

Then I made the social networking and website at the bottom of the billboard in bold to make it stand out to the reader and in actual fact make it easier to see as the lightness of it in the first draft of the billboard actually made it hard to see.

Then I imported the whole image into Paint.Net to feather it and smooth out the edges, especially on the model,

I am very happy with this version of my billboard.

I am now going to personally message members of my target audience to ask them how I could improve on my billboard, I will use their comments to make differences so I can come closer to my final version.