Drafting and planning

I have received feedback from my peers about how best to improve my billboard:

The comments I received in order to improve this are:

• Move the title "Birmingham" a little higher to make the selling line the focus point.
• See what "Birmingham" looks like in the same colour and tone as "#Insight".
• Try to put the digital versions at the bottom in a darker or more prominent colour. 
• Attempt to feather the model more.

I am now going to use PagePlus to make these changes, yet import the model into Paint.Net to make changes to the image.

I will then post these changes on my blog.