After looking at a length of time for my radio advertisement I then had to work out how long it needed to be.
This is how I have narrowed my radio advertisement down:
I am going to start with a rhetorical question: "would you like a greater insight into what's going on in Birmingham?" because this will immediately grab the listeners attention.
I then introduce my magazine by saying "pick up a copy of hashtag insight magazine for the inside gossip and hottest news in Britain's second biggest city" this gives a short and concise intro for the product and also emphasises the greatness of Birmingham in one sentence.
Followed by a short summary of what's inside the magazine "with an exclusive focus on fashion, beauty, news, sport, nightlife, entertainment, arts and culture, hashtag insight covers all aspects of city life" this makes the magazine appear full to the brim with info and news which reiterates the point in the second sentence of "latest gossip and hottest news".
The advert goes on to say "for a greater insight (an answer to the rhetorical question at the start) into the dynamic city, get the third edition of hashtag insight at just £3.75 now" another compliment is paid to the city and really makes it sound appealing to listeners.
The last sentence in the advertisement says "hashtag insight, your best guide to the best time in Brum" which coincidentally is my selling line for the magazine. Therefore I have created synergy and the repetition of the word best establishes that the city and the magazine are both fantastic!
All in all the advertisement will go like this:
"Would you like a greater insight into what's going on in Birmingham?"
"Pick up a copy of hashtag insight magazine for the inside gossip and the hottest news in Britain's second biggest city"
"With an exclusive focus on fashion, beauty, nightlife, entertainment, news, sport, arts and culture, hashtag insight covers all aspects of city life"
"So, for a greater insight into the dynamic city, get the third edition of hashtag insight for just £3.75 now"
pause... "hashtag insight, the best guide to the best time in Brum"
Whilst the advertisement may look short on here, when recorded with the correct pauses, it does last for thirty seconds.
No comments:
Post a Comment