Drafting and planning

I have been looking at different lengths of radio advertisements and why you should choose these lengths, to fit my magazine I had to research into these different time lengths.

I found a website of FAQ's, RAB why radio?

Which contained information on 60 seconds, 30 seconds and 15 seconds advertisement.

By reading this information:

60 ADS

• For complex messages to avoid leaving doubts and questions
• To include specific details to help persuade - more believable than generalities
• For a business category that’s new and not easily understood - to create realization of need before selling your solution
• For highly entertaining ads geared to inspire consumers to "like you better" - effective for generic businesses and commodities

30 ADS

• To make an easy-to-understand offer for a product or service that is clearly understood
• To make a single point in an ad

15 ADS

• To convey an incredibly powerful, simple message
• To reinforce simple name recognition to make customers think of your name when your are the sole advertiser in your business category

After reading this information I have decided that a thirty second advertisement will work best in convergence with my products.

This is because it sure is an "easy to understand product" and I don't need to make any huge points about it either. I can demonstrate its simplicity through a thirty second ad.