Thursday, 10 September 2015

Target audience

In connection to my earlier post on 10/09/15, I have collected 5 responses on Survey Monkey. I have identified that my target audience will be from 16-25 year olds.

I will appeal to them mostly through an effective main image and masthead, including news, sport, events and fashion and involving a colour scheme involving blue and yellow as they were the most popular answers when analysed.

Through my survey, I can now identify that my target audience are willing to pay on average £3.75. I think this price is justifiable as the issue is appealing to students who have strict budgets. Therefore I think this magazine should be sold at this price.

When asked what attracts them to this image:
... the most common answer was:
"main image and masthead".

The answers to my survey can be found in more detail:










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