Target audience/ Drafting and planning

In connection to my post on 17/9/15, I had four responses to the questions within my survey.

• Q1: What type of image would you like to see on a billboard?

100% answered "one eye catching image".

• Q2: If this billboard is promoting a regional magazine about Birmingham, what would you expect the main image to be?

All of the answers included phrases such as "land marks", "tourist destinations", "important places".

• Q3: For the front page of the magazine/ main image of the billboard, should the main image be during the day time or night time?

Half answered day time, one said night time and the other said depends on the context.

• Q4: What would you expect the main font on a magazine and billboard to look like? (If it is aimed at males and females)

75% of the answers said "bold and dominant", 25% said "clear and simple".

Here is an analysis of my thoughts:

As 100% of the responses said that they'd like to see one eye catching image, I know that within my photography I need a clear, edgy shot of the city. This differs from my original idea of a photo collage for the billboard, now that I know my target audience would prefer one image I am going to stick to this. I think the main image on both the magazine and billboard must be my decision! Therefore, when I look at the rest of my photography, I will make a final decision depending on what I think looks more effective and eye catching. Finally, I think it's clear that the font I use for the masthead must be "bold and dominant". I am happy with the responses I have collected and they are going to make a difference and great impact on my products.

Once again, my survey can be found here: https://www.surveymonkey.com/r/NHVFJK3