These have all given me some inspiration.
I like the way the Birmingham Mail masthead is bold and clear, and the way the two colours contrast with each other. It shows that the newspaper is targeted at both men an women, red doesn't just appeal to men or women.
With regards to Birmingham Post it seems quite formal and professional, which makes it seem as though it has an older target audience. The blue and white also make this masthead seem formal because blue connotes wisdom and loyalty.
Birmingham magazine's font emphasises that it's for women as it's quite curly and feminine. The black font is nice and plain but also seems quite sophisticated.
Finally, Love Brum is clearly directed at women. It's nice how they've used red as it's a connotation of love and romance. The heart in the letter U looks quite professional and suggests that the magazine is feminine.
I have learnt from looking at these mastheads that mine must look clear and simple to look sophisticated, but not too sharp so it doesn't look too formal - this is because my magazine is a student magazine, is the font is too harsh then it will immediately look intimidating. I think that I need to go for a multi-coloured sort of colour scheme to apply to males and females and to a mixed age group between 16 and 25.
I will use these mastheads as an example and template when producing my own masthead.
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