I found the website, Out Front Media whereby I found the definition:
"Billboard signs help us decide what to do and where to go, acting as guides, helping us find businesses and services and helping businesses find customers. Billboards work well alone or in tandem with TV, radio, online and mobile."
After looking on this website for quite a while, reading about the different types of billboards e.g. digital, bulletin, posters, walls, spectaculars; I have decided on a poster billboard.
"Posters bring your message to a more local audience." Which coincidentally, is what I'm after. Advertising in the local area for people to read my REGIONAL magazine. This idea was sold to me immediately.
After I found this link to the poster type of billboard, I then typed into Google, "poster billboards". I found the website Lamar.
I found out that these are particularly good "when you’re launching a new product, making a name change or trying to get a message out in the shortest amount of time possible, posters are the way to go."
I am very happy with my choice of a poster billboard and there are many advantages of this:
- Smaller advertising structures
- Located on primary and secondary traffic arteries
- Seen by vehicular traffic and pedestrians in commercial and industrial areas
- Designed to be mass produced and posted in multiple locations to flood the market all at once
- Posters provide 4 times more impressions than radio and magazines, 8 times more than TV and 11 times more than newspapers
Now that I've made this decisions, I have a clearer idea of the products that I need to look at for my research.
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