I found three pictures that I think may help and influence me.
Firstly, I picked this picture:
This immediately stood out to me because of the BOLD TEXT! It takes up most of the billboard. This is significant because the attention of people passing by will be captured instantly. Even though I do not know what this billboard is about, because of the effective advertising it ultimately makes me want to "save more with their agents." Clearly, the editor has put lots of thought into choice of colour; as this is obvious through the contrasting colours. White connotes honesty and purity, which persuades the target audience to take a look at the service they are offering. Whereas, red connotes energy and passion showing positivity. I like the way the font takes up a huge amount of space in the billboard as this shows importance to the audience. This has definitely inspired me for my own billboard.
Next, I picked this picture:
I felt that this billboard instantly applied to me. This is because of the IMAGE CHOICE. I think people passing by would immediately know that this billboard is advertising a region. The picture is great because of the colours, and timing. It makes "New Jersey" appeal as a calm, peaceful place as the two people look deeply in love, and the waves in the sea aren't choppy. I personally think that people passing by would get this vibe as well. The colours used in this billboard are important, not only does the blue connect with the colours in the background, but the centralisation of the main text insinuates that the picture is still highly important, but the text wants centre stage. I like the way there is a consistency of the colour blue: it connotes clarity, wisdom and heaven. This is highly significant because this is the essence produced in the picture. I like the use of this image in the billboard, I think this has inspired me for my own billboard because it shows that the picture can sometimes have more of an effect on the audience than the text.
Finally, I picked this picture:
This billboard captured my attention the most. Obviously it is because of the COLOUR. Not only is the colour vibrant and eye-catching in this billboard, it is the colour most associated with Coca Cola. It connotes energy, passion and positivity: and successfully, just through colour advertises the product. More so, the text is big, but doesn't take your eyes away from the main image. I think this is effective as the text still looks highly important and prominent on the billboard yet it doesn't steal the attention away from the main image. It's significant that the text used for "Coca Cola" is the same text used on the bottles, cans as it has it's own unique brand image so people can instantly recognise the product. Furthermore, the image is great because it is positioned in the centre of the billboard which makes it the main attraction. It will appeal to the audience because of the white highlighting around the edges, this makes it look energetic and exciting. Most importantly, the colour in this billboard captured my attention away from all of the other poster billboards on Google images. This is definitely because it's bright and powerful. This tells me that I need a bright colour on my billboard to capture the attention of the audience.
Conclusively, I am very happy that I have found these billboards because they are going to be highly influential. This is because I have identified three main points of importance: TEXT, IMAGE and COLOUR! Three main conventions of a billboard. I know that I need to use the same text on my billboard that I have used for my magazine's masthead, and the main texts inside my magazine. I know that image is highly significant because that is what the audience see first! This image has got to represent my magazine in an exciting and positive way. Finally, colour is important. I need to carefully think about the connotations I want to promote on my billboard to advertise my magazine. I know that the main colours in my magazine will be blue and orange - and similarly to the third billboard advertisement, they need to take up a large amount of space because colour is extremely eye-catching.
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