Thursday, 1 October 2015

Drafting and planning/ Target audience

I have used Paint.Net to create two draft mastheads. I used the font "Fava" for both. However, my choice in colour differed. I kept the dominant colour black, yet changed the smaller font between blue and orange. Here they are:

I'm very happy with both of these drafts for my masthead because I think that the font sticks to the idea of the font which my target audience identified in survey which I posted about on Thursday 17th September. They said that they'd prefer a "bold and dominant" font for a masthead. I think that I have used the correct font to cater to their preference. I like the idea of the orange font as it's bright, energetic and inviting; but I also like the blue as it's cool, classic and professional. 

I used the social network Twitter to ask my target audience which masthead they preferred.

I had three replies to my tweet. Here they are:

Two out of  three of my replies identify that they prefer the blue for my masthead. Therefore, if two thirds prefer something, that is what I will use for my final product. 

I have enjoyed using Twitter to get feedback from my target audience, this is something I am going to use more often for my product.



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