Research into similar products

I have been researching into billboard advertisements from Google

I have found that most billboard advertisements advertise generic products like food, skincare etc.

Here are two examples:

You can immediately regard these as roadside advertisements, they are landscape.

I think that a roadside advertisement could work quite well for me because I can include the masthead from my magazine as the title, and two images, one of my cover star merged in with one of the city. I think if done well this could look quite edgy. I am going to include one of the city because it will give my magazine a sense of branding, it will allow readers to know that it's a regional magazine. But the cover star featuring on the billboard gives you personal insights into the inhabitants lives i.e. Leona Foster.

I know that from my post on 08/02/16, my billboard must "convey its message in seconds" because it is there for people passing by whether they're driving or walking. "Roadside posters need to be simple, with clear images and as few words as possible" this is the look I am going for. On my billboard, I'll have the two images, the masthead and selling line which will keep my billboard straight to the point.

I like the use of colour in these billboards and I am going to keep mine the same as the house colours within my magazine, so that I can create a real connection with all of my products, that is black, orange and white.