Friday, 22 January 2016

Drafting and planning

Here is my current draft of my front page of #Insight:


I have ignored the left third rule of the masthead, dateline selling etc. By breaking these conventions, I have given my magazine a unique image, and it will link to magazines like Washingtonian and SCENE, rather than stereotypical Time Out or What's On, magazines that have influenced my other decisions. I felt it necessary to include the name of the city within my masthead as the readers will instantly know what they're reading about. I have used an orange outline on the word #Insight as it will create a connection with the other vibrant shades of orange on the front page of my magazine. I used orange because it connotes to enthusiasm, happiness and creativity.

Here are the further connotations of the colour orange:

I found this on Colour Wheel Pro


My main image was chosen by a member of my target audience. I personally like the way the cover star is making direct mode of address, she really engages with the reader. The big smile creates symbiosis with the colours of orange on the page, it makes her seem excited, wise and prestigious. The hoop earrings give her a young, edgy look making her seem quite cool, almost like a breath of fresh air,someone you'd like to hang out with. I purposely chose the colour khaki green for her to wear in this image, I think it contrasts well with the white and orange, and brings the focus more to her facial expression, which is what the focal point must be! Yet, the necklace. and slight tan make her look sophisticated.

I chose to use minimal cover lines, so rather than jotting them around the front page, I simply used the different genres found in my magazine towards the left hand side. I chose to put them in white because they're honest, enlightening and interesting. I used the font "Agency FB" as I thought it looked quite sophisticated, and was a strong differentiation from the use of "Fava" in my masthead. I think that by simply using the genres, rather than cover lines will make the readers intrigued as to what they can find inside, it provides a sense of mystery, and longing to open up the magazine.

My use of minimal cover lines and positioning of text was influenced by Time Out Mumbai:


However, now I am having a closer look, I might have a further investigation as to how it would look if I included real cover lines...

My cover story, or anchorage text was a slight pun. My cover star, Eilish, is the promoter for the club Pop World. I felt it necessary to use a cheesy pun, to reflect the cheesy club. "Queen of Pop World" seemed fitting. I once again used the font "Fava" to write "Queen", "of" and "world" but used "bubblebody" for the word "pop". I think this looks effective, and makes the word really stand out, regardless of it being in a different colour, it really gives the word a popping effect. This cover line gives the star a sense of personality, which has already been reflected in her facial expression and the colours of font on the page.

I used a selling line, which is the typical convention of a magazine. "The best guide for the best time in Brum". People will automatically be attracted to this quote, as anyone would want to know how to enjoy themselves best, and to know what's out there in such a big city. Usually this is found alongside the masthead and I have inversed this convention, making my magazine my own.

Finally, I have used a dateline, the most important convention of the magazine, letting the readers know it's the latest issue.

I will now ask members of my media class, as they are within my target audience, to comment on this post, telling me what's good, what to improve on etc.

On collecting their responses, I can adjust my magazine to suit their preferences.

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