Thursday, 17 December 2015

Research into similar products

I have found this edition of What's On Magazine on http://issuu.com/

What's on is going some way to influence my decisions.

As a regional magazine too, I think it is important to recognise that I am appealing to the same target audience in Brum due to my use of a cover star, and What's On's use of a cover star rather than a place.

I like the way Madonna's outfit/ accessories and lipstick all match the masthead. This creates symbiosis. I also like the white font used, it compliments the red and black quite well.

I am inspired by the way there are no cover lines, only anchorage text and cover story. Yet the way "film, comedy, theatre, live music" etc is displayed on the bottom right hand side gives this magazine a unique brand image because it is not only about the music industry in Birmingham and Madonna. It is clear you can find all subjects within this magazine.

All of the main codes and conventions are apparent.

The only thing I would do differently is to scrap the secondary image and secondary cover line. I would prefer to give Madonna all of the lime light here as she is such a dominant character and has such a huge personality and career.

I would like to use this magazine, alongside other editions of What's On to influence my layout and content within my magazine.

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